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Dobry got its packege design updated
While developing new design basic principles and elements of the old pack tipical of Dobry and making it recognizable were preserved. At the same time the new design made the brand lighter, more fresh and modern.
Main changes dealt with the logo which has became more volumetric and laconic and background color which has become brighter and more fresh. The product naturalness is emphasized in fruit composition design: fruits look more precise, dynamic and appetizing.
The new design makes the juice brand more attractive and «tasty» to modern consumers.
Dobry in new design has already appeared on stores shelves and gradually, by the end of May 2010, it will replace all the assortment in old package design.