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Product innovation! Rich Vegetable Salad in a handy pack. Tasty as real salad
In the series of tasty and handy purees for snack from Rich there is a product innovation — a pure Vegetable Salad.
The decision on launching a new taste in the line of purees in the soft pack from Rich was made in the beginning of 2008. Before this, in the middle of 2007, Multon had already launched the line of fruit purees Rich Fruit Mix.
This functional and modern snack has quickly gained the love of consumers, for whom it is important to have a snack which is not only handy but also healthy. Tasty and thick purees from the soft of fruits and berries are very nutritious and healthy. And a handy pack " Guala Pack" enables to have a snack even " on foot".
But, by information from the researches, conducted by the company, not everyone likes to have a snack only with sweet products, besides, many consumers drink tomato juice when they want to stay a light hunger. Starting from this, there was made a decision on launching a vegetable puree on the basis of tomato — Rich Vegetable Salad. In its content there are healthy and natural vegetables with supplement of spices. The taste of the innovation is notable for its spice and flavor.
The launch of the Rich Vegetable Salad will be supported by actions in points of sale and advertising in the Internet.