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Dobry is the winner of “The Product of the Year-2008” premium

The brand Dobry has become the winner of «The Product of the Year» premium twice — in 2003 and 2005. This year the brand’s achievements have been marked by the special nomination — «For constantly high quality and care for customer».

The annual premium «The Product of the Year» is held by the National Trading Association and is given on the basis of monthly poll of experts — heads of sales departments of about 1000 largest retailers of Russia. 50 categories of various products of mass demand, which are bought by customers in retail shops most often, take part in the competition. In each category of products the best 5 are nominated.

By the results of the monthly poll the expert council of the NTA forms the final annual rating of winners and laureates. The victory of a product in the corresponding nomination shows the expert marketing strategy of advancement and, as a result, recognition of the product by customers.
From January, 2009, the golden star of the competition «The Product of the Year — 2008» will appear on all packs of juices and nectars Dobry.